Action: Google Analytics
Sign up for and install Google Analytics on your website. If already installed, ensure you have access to view the reports.
Where
http://www.google.com/analytics/
Why It’s Important
Google Analytics is a free, lightweight piece of software that shows you in detailed reports who is coming to your website, how they are arriving, and what they do when they get there. Before making changes to your website, it is helpful to see the baseline of how well your website is currently performing in order to measure how impactful changes are.
Action: Claim your Business on Google Maps
Visit Google Maps and search for your business. If it is there, click “Claim this Business.” If there are no results, click “Add [business name] to Google Maps.”
Where
Why It’s Important
With the advent of Internet access via mobile devices, there is a greater and greater emphasis by Google and other search engines to show local results. In this manner, Google has intricately linked your website and your location. Claiming your business on Google maps allows you to enter your website address, opening hours, and pictures. It also allows you to begin gathering reviews. Each of these actions within Google maps boosts your website search engine authority.
Action: Ensure your website is Mobile Friendly
Having a responsive website (a website that responds to the width of the screen that is viewing it) is practically a required expense of developing a website.
Where
http://www.google.com/webmasters/tools/mobile-friendly/
Why It’s Important
Google shows great preference in mobile search results for websites that are mobile friendly. In most industries, mobile searches account for at least half of search queries. A site that is not mobile friendly usually loses around half of the search traffic it could. Usability tests also show that people leave sites far faster when viewing a non-mobile friendly site on a mobile device.